Self-Guided Podcast Walking Tour Florence: The Price of Beauty

Forget the sanitized history of enlightened philosophers and peaceful painters. The Florentine Renaissance was forged in the fires of cutthroat capitalism, bitter family rivalries, and a desperate scramble for political dominance. On this redthread tour, you will walk the streets where the Medici family built an empire on double-entry bookkeeping, where merchant guilds operated like cartels, and where art was the ultimate weapon of propaganda. Discover how the world's most breathtaking masterpieces were paid for by bankers trying to buy their way out of hell. - A 2.6 km self-guided tour with 8 stops over 111 min - Ideal for travelers interested in History & Memory and Art, Design & Aesthetics - Immersively told in a podcast style by experts and locals - Matching audio content, AI guide and navigation through the app