London Attraction Pass with Tower, Harry Potter, Eye & Cruise

Take control of your London adventure with the London Flex Pass. Choose 2 to 7 attractions from a portfolio of 21+ top sights, including iconic landmarks like the Tower of London, Kensington Palace, and the London Eye, as well as must-see experiences like the Harry Potter Walking Tour and Madame Tussauds London. The Flex Pass is perfect for travelers who don’t want to see everything—but want to see the right things. Each pass holder can pick different attractions, making it ideal for families, friends, or groups with varied interests. With 30-day validity from first use, you have the freedom to plan your sightseeing at your own pace. The digital pass makes planning simple: reserve high-demand attractions in advance or enjoy spontaneous visits to others. Experience London your way—flexible, stress-free, and tailored to your interests.